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Services

From first concept
to running smoothly.

Every service has one goal: a website that shows your business professionally and brings in enquiries – without you having to deal with the technology. Below you will find what each part actually includes and how working together goes.

Overview

Six building blocks, one result.

Every project contains all six – the scope differs, the care does not.

Custom web design

Structure and design grow out of your business – not a stock template with your logo swapped in.

What is included

Responsive development

Built for phone, tablet and desktop – mobile first, because that is where most enquiries start.

What is included

Conversion & user flow

Clear routes to an enquiry, instead of a page where visitors cannot tell what to do next.

What is included

Technical build

Performance, SEO basics, forms, SSL and clean deployment – without unnecessary systems.

What is included

Content & structure

Your services put in plain words and ordered sensibly – you approve everything before it goes online.

What is included

Care after launch

The entire technical operation for a fixed monthly amount – or a full handover.

What is included

Block 01

Custom web design

A stock template is quick to set up and becomes a problem the moment your business does not match the pattern it was built for. A company with five services that need explaining needs a different homepage than a shop with opening hours.

So every project starts with the question of who is meant to land on the site and what that person has to decide. Structure comes first – which pages exist, what sits at the top of the homepage, where a visitor is led next. Only then comes the design: colours, typography, imagery, and the rhythm in which the page unfolds as you scroll.

You see the design as a clickable draft in the browser, not as a screenshot – on your phone just as much as on a computer. Change requests go into one round of feedback before anything is built.

Included

  • Page structure and navigation concept
  • Individual layout for every page type
  • Colour and type system that fits how you present yourself
  • Design for mobile, tablet and desktop
  • One round of feedback (Business Plus package: two)

Not included

Logo and brand development. If a logo is missing or no longer fits, I will say so plainly and recommend someone who does that better than I do.

Block 02

Responsive development

For many providers, “responsive” means the desktop page is squeezed together until it fits on a phone. You know the result – text the size of a postage stamp, buttons you have to hit three times, and a navigation that hides behind three lines and then fills half the screen.

I build the mobile view first and extend it upwards. That forces the uncomfortable but correct question: what is so important that it belongs on a small screen? What survives is the page your customers actually see.

Testing happens on the screen sizes that really occur – phone, tablet, the very common 1366-pixel laptop and large monitors. That includes the things nobody notices as long as they work: keyboard operation, visible focus outlines, sufficient contrast, alternative text for images.

Included

  • Implementation for mobile, tablet and desktop
  • Tap targets and font sizes that work on a phone
  • Accessibility basics: contrast, focus, alt text
  • Testing in the common browsers
  • Clean HTML instead of website-builder ballast

Worth knowing

This website is the example itself: hand-built, around 160 KB per page, no external font servers, no cookie banner needed.

Block 03

Conversion & user flow

Most company websites do not lose enquiries because they are ugly, but because they never offer the next step. A visitor reads, nods inwardly – and then finds no place to say: yes, get in touch.

User flow means that on every screen it is clear what to do next. The main route to an enquiry sits above the fold, repeats after longer sections and is visually the strongest button on the page. On your website that might be a call button, a short form, or a messaging link – depending on how your customers prefer to get in touch.

It also means removing friction: short forms instead of questionnaires, error messages right at the field, an honest statement of how quickly you reply. Someone who knows they will hear back today is far more likely to write.

Included

  • Homepage built along the buying decision
  • Clear calls to action in the right places
  • Contact form with spam protection and plain-language errors
  • Presentation of references and proof
  • Contact routes that suit your audience

Not included

Aggressive pop-ups, artificial countdown offers or “only 2 slots left” notices. That works in the short term and damages exactly the trust you are trying to build.

Block 04

Technical build

Technology is the part you should never see. You only notice it when something is missing: when the page is still loading after the visitor has already clicked away. When the form sends into the void. When an update is skipped for two years and suddenly half the site is broken.

That is why I build deliberately lean. Most company websites do not need a content system with a database, plugins and a monthly maintenance risk – fast, statically delivered pages are safer, cheaper in the long run and considerably quicker. Where a client wants to maintain content themselves, we agree beforehand which route is the simplest for that.

SEO basics are part of the build, not an extra item: an individual page title and description per page, a sensible heading structure, a sitemap, structured data for the business, clean addresses. That is the foundation for Google to understand the site – not a ranking promise.

Included

  • Setup of hosting, domain and SSL encryption
  • Contact form including delivery and spam protection
  • SEO basics: titles, descriptions, sitemap, structured data
  • Loading-time work: image formats, fonts, lean code
  • GDPR-friendly build without unnecessary external services
  • Moving existing domains and email addresses without downtime

Not included

Legal texts. I embed the legal notice and privacy policy technically; the content itself has to be signed off by a lawyer or a vetted generator.

Block 05

Content & structure

The most common reason website projects sit unfinished for months is not the technology – it is the copy. It is supposed to be written “quickly” and ends up at the bottom of a list that is already too long.

So I turn it around: you tell me in your own words – written or as a voice message – what you do, for whom, and what customers ask most often. The draft copy grows out of those answers. You read it, correct anything factually wrong, and approve it. In practice that is an hour of your time instead of a lost weekend.

Existing copy is not thrown away but sharpened: professionally, what you have is usually right. What is missing is the perspective of a reader who knows nothing yet and decides in ten seconds.

Included

  • Your own words as the basis, not a questionnaire to fill in
  • Draft copy for every page (fully included in the Business Plus package)
  • Reworking of existing copy
  • Breaking your services into sections people understand
  • Advice on which images are worth it – and which do harm

What comes from you

Sign-off on the facts, company details, existing photos and references you are allowed to show. Nothing here is invented – and that includes made-up customer quotes.

Block 06

Care after launch

A website is not a piece of furniture you put in place and forget. Certificates expire, phone numbers change, a new service is added, a reference project wants to be shown. Without someone clearly responsible, that gets left – and after two years the site shows a state nobody stands behind any more.

In the care package I take over the technical operation completely: hosting, SSL, backups, uptime checks and smaller content changes. You send an email, I do it – no timesheets, and without you having to learn a system.

Care is part of the package. If you would rather run the website yourself or have someone else look after it, you get everything handed over in full – files, access details, domain – at the handover price, twice the package price. The website belongs to you either way. That also holds if something happens to me: because everything runs on ordinary standard technology with no proprietary system, any web developer can take over without having to learn someone else's setup first.

Included in care

  • Hosting and SSL certificate
  • Regular backups
  • Technical maintenance and uptime checks
  • Changes by email – up to 30 minutes, 1 hour or 2 hours a month, depending on the package
  • One named contact – no ticket system

Price

€32, €44 or €64 a month, depending on the package. Billed monthly, for a term of one year at a time. Replies to care requests within 1 working day (Compact: 2 working days). The exact amounts are with the packages on the homepage. Not sure which scope fits? Start a project.

Working together

What this means for your calendar.

A website project rarely fails on skill and often on the time it eats up at the client's end. So the process is cut to keep your effort manageable.

01

First assessment

You describe your plan by email. You get an honest answer on what is possible and what it costs – usually within one working day.

02

Gathering content

You tell me what you do – as bullet points, an email or a voice message. I write the drafts from that.

03

Reviewing the draft

You get a link, click through it and collect your notes.

04

Approval

Final sign-off on copy and design – that is the last appointment you have to keep.

05

Launch

Publication, domain move and final checks are on me.

A typical company website is live in two to four weeks – the duration almost always depends on how quickly approvals come back, not on the build. Not sure which package fits? Start a project.

Who it is for

Where this way of working fits best.

A new website has the strongest effect where the business is clearly better than its digital presence – and where a single won job pays for the investment.

Trades & construction

Businesses with full order books whose website dates from a time when nobody searched on a phone – and who also need to attract new staff.

For trades businesses in detail

Golf businesses

Academies, pros, fitting studios and clubs – a trust market where the presentation decides whether the appointment happens. With FindYourGolfClub the reference comes from the same industry.

For golf businesses in detail

Service providers & consultants

Services that need explaining, where trust is built before the first conversation: law firms, practices, planning offices, agencies.

Businesses working across borders

Companies serving customers in more than one country – set up bilingual or trilingual from the start, looked after personally.

Making the decision

Website builder, agency or KONO?

Three routes, all of which have their place. Here is where they really differ – including the points where a website builder is the better choice.

 Website builderAgencyKONO Digital
Ready straight awayYes – online todayWeeks to months of lead timeTwo to four weeks
Who owns itRented: cancel the subscription and the website is goneUsually you – depends on the contractYou, including source code, access details and domain
DesignWithin the limits of the chosen templateCustomCustom, developed out of your business
Who you talk toHelp centre and a formA project manager, often changingOne person – the same one who builds it
Technology and speedCarries the builder's ballast with itVaries widelyDelivered statically, no plugin maintenance
Ongoing effortSubscription keeps running indefinitelyMaintenance contract is commonCare from €32 a month, cancellable yearly – the website stays yours

If you need a simple page tomorrow and the design is secondary, a website builder is honestly the faster choice. The difference shows when the website is supposed to bring in work – and when you want to keep it.

Worth knowing

What I deliberately do not do.

Not on offer

  • Overloaded systems you have to maintain expensively later
  • Custom-built shop systems with stock and inventory integration. An online shop on proven shop technology I do build – see the homepage.
  • Running ad campaigns and managing adverts
  • Social media editing
  • Number-one rankings for a surcharge

Instead

  • A website that stays fast, lean and low-maintenance
  • Clear prices, fixed in advance
  • An honest assessment when something makes no sense
  • A referral to the right person when I am not good at it
  • SEO basics that hold – without promises nobody can keep

Location

Based in Lisbon. Working wherever you are.

KONO Digital works from Lisbon and takes on clients across the EU. Wherever you are, the collaboration runs digitally and in writing – short routes, answers usually within one working day. Businesses in Portugal, from Lisbon to the Algarve, I am glad to meet in person.

Not sure what your website needs?

Write me a few lines about what it is about – you get an honest assessment, free and without obligation.

Free and non-binding. If you want, you see a design draft of your homepage first – if you do not like it, you owe nothing. Payment only comes after that: 30% when you place the order, the remaining 70% after your approval and before the site goes live.

Request a project